Storage Brentford Privacy Policy
This Privacy Policy explains how Storage Brentford collects, uses, stores and protects your personal data when you use our storage facilities and related services. It applies to all Storage Brentford customers, prospective customers, and users of our services in the Brentford area.
Storage Brentford is committed to protecting your privacy and handling your personal data in a lawful, fair and transparent manner, in accordance with the UK General Data Protection Regulation and applicable data protection laws.
Personal Data We Collect
We collect and process different types of personal data depending on how you interact with us and which services you use. The categories of personal data we may collect include:
Identification and contact details such as your full name, postal address, billing address, contact address, and communication preferences. We also collect your date of birth where required for verification and contract purposes.
Contact information such as your preferred communication channels and any messages or correspondence you send to us, including queries, complaints or feedback regarding our services.
Contract and account data such as storage unit rental details, access rights, lease or licence information, contract start and end dates, rental payments, deposit information and account history relating to your relationship with Storage Brentford.
Payment and billing information such as transaction details and billing history. Payment card details are processed securely by our chosen payment processor and are not stored in full by Storage Brentford.
Security and access data such as CCTV images captured on and around our premises, site access logs, unit access records, vehicle registration numbers when you enter our car park, and any incident reports for health, safety and security purposes.
Marketing and communication data such as your preferences for receiving marketing information from us and your responses to any promotions or customer surveys we may run from time to time.
Technical and usage information where you use our website or online services, including IP address, device identifiers, browser type, pages visited and the time and date of your visit. This information helps us understand how our website and services are used and to improve them.
How We Collect Your Data
We collect personal data from you directly when you enquire about our services, sign a contract, visit our premises, access your storage unit, make a payment, or communicate with us by any means. We may also collect data indirectly when you use our website, complete online forms or interact with our online booking systems.
In certain cases we may receive personal data from third parties where this is necessary for our services, such as payment processors, identification verification services, or insurers associated with your storage unit. Where this happens, we ensure there is a lawful basis for receiving and processing this data.
Lawful Bases for Processing
We process your personal data only where we have a lawful basis under data protection law. Depending on the context, this will include:
Contract performance to take steps at your request before entering into a contract and to perform our contract with you, for example to provide storage services, manage your account, process payments, and respond to service related enquiries.
Legal obligation to comply with our legal and regulatory duties, such as health and safety laws, tax and accounting requirements, fraud prevention, crime prevention and cooperation with law enforcement when required.
Legitimate interests to pursue our legitimate business interests in running, managing and developing our storage facilities and services, provided that these interests are not overridden by your rights. This includes maintaining site security through CCTV, managing access control, protecting our property and the property stored by our customers, improving our services, and handling routine business communications.
Consent where we rely on your consent, for example for certain types of marketing communications. When processing is based on consent, you can withdraw your consent at any time using the contact methods made available to you or by adjusting your marketing preferences.
How We Use Your Personal Data
We use your personal data for the following purposes:
To provide storage and related services, including setting up your account, preparing and managing contracts, giving you access to your storage unit, administering your bookings, and managing ongoing customer service.
To process payments and manage billing, including issuing invoices, dealing with payment queries, handling refunds where applicable and keeping appropriate financial records.
To maintain safety and security at our premises, including the operation of CCTV systems, monitoring access, preventing unauthorised entry, detecting and investigating security incidents, and supporting the safety of customers, visitors and staff.
To communicate with you about your account and our services, including notices about your contract, renewal reminders, important service updates, and responses to your questions or complaints.
To comply with legal and regulatory requirements and to establish, exercise or defend legal claims, including cooperation with regulatory authorities or law enforcement when required by law.
To improve and develop our services, including monitoring service performance, conducting internal analytics, staff training, and reviewing customer feedback to enhance our facilities and processes.
To send you marketing information about our services and offers, where permitted by law and in line with your preferences. You can opt out of marketing communications at any time.
Data Retention
We keep your personal data only for as long as it is necessary for the purposes described in this Privacy Policy, and in accordance with applicable legal and regulatory requirements.
Customer account and contract information is generally retained for a period after the end of the contract to deal with any queries, disputes or legal claims and to meet our tax, accounting and regulatory obligations.
CCTV recordings and site access records are retained for a limited period necessary for security, safety and incident investigation, unless a longer retention is required due to a specific incident or legal requirement.
Marketing and communication data is kept for as long as you remain an active customer or prospect and have not withdrawn your consent or objected to receiving marketing communications.
When personal data is no longer required, we will securely delete, anonymise or otherwise remove it from our systems.
Data Sharing and Processors
We may share your personal data with trusted third parties who act as data processors on our behalf. These processors help us deliver our services, and may include payment processing providers, IT and cloud service providers, security and CCTV system providers, document storage and shredding services, and professional advisers such as accountants and legal advisers.
Where we use data processors, we ensure there is a written contract in place requiring them to process your personal data only on our documented instructions, to keep it secure, and to comply with data protection law.
In some circumstances, we may share personal data with other controllers where we have a legal obligation or legitimate interest, for example with law enforcement agencies, regulators, or insurers, or in connection with legal proceedings.
We do not sell your personal data to third parties.
International Transfers
Where personal data is transferred outside the United Kingdom, we take steps to ensure that appropriate safeguards are in place to protect your data in accordance with data protection law. These safeguards may include adequacy regulations or standard contractual clauses approved by the relevant authorities.
Your Data Protection Rights
Under data protection law, you have a number of rights in relation to your personal data, subject to certain conditions and exceptions.
Right of access the right to obtain confirmation as to whether we process your personal data and, if so, to receive a copy of the personal data we hold about you together with information about how we use it.
Right to rectification the right to have inaccurate or incomplete personal data corrected or updated.
Right to erasure the right to request that we delete your personal data in certain circumstances, for example where it is no longer needed for the purpose for which it was collected, or where you withdraw consent and there is no other legal basis for processing.
Right to restriction the right to ask us to restrict the processing of your personal data in certain situations, such as where you contest its accuracy or object to our processing.
Right to data portability the right to receive certain personal data in a structured, commonly used and machine readable format and to transmit that data to another controller where technically feasible.
Right to object the right to object at any time to processing of your personal data based on our legitimate interests, including profiling, and the right to object to processing for direct marketing purposes.
Rights in relation to automated decision making you have the right not to be subject to a decision based solely on automated processing, including profiling, where this has legal or similarly significant effects on you, unless certain conditions are met.
You can exercise your rights by contacting us using the contact details made available to you as a customer. We may need to verify your identity before responding to certain requests. We aim to respond to all valid requests within one month, or any extended period permitted by law where the request is complex.
Security of Your Data
We take appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction or damage. These measures include physical security at our sites, access controls, staff training, and the use of secure systems for storing and transmitting data.
Privacy Policy Scope and Updates
This Privacy Policy applies to all Storage Brentford customers and users of our services in the Brentford area. It forms part of the information we provide to you when you engage with us or enter into a contract for storage services.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or the services we offer. Any updated version will take effect as soon as it is made available. We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal data.
